Harden Holiday

Looking for a holiday campaign in a pinch, we came up with the concept of James Harden training Santa. I wrote a script that day, we sent it off to his team, and after some quick approvals we set off… only to have the shoot postponed due to an injury James suffered while I was on my way to the airport. We tinkered the script to accommodate his injury, and after a whirlwind 4-hour shoot which included product photography in addition to the video creative, we had ourselves a jolly piece that was a treat for all.